Focus group results
Questions asked
1. Is the idea appropriate for the campaign?
Based on the feedback from my focus group I was told that my all my
ideas are appropriate.
2. Does it appeal to you as the intended audience?
It appealed to them as an intended audience because it’s something that their
age group can easily do when they are out in the street and pass on the random
act of kindness.
3. Is it clear what the message is?
The message was clear, because all my ideas was based on just being helpful
and kind to people so the message was clear.
4. Is it memorable and interesting?
I was told that it was memorable because of giving a baby some sweets in
the bus so that the baby can stop making noise and everyone in the bus can have
a peaceful journey.
2nd told it was memorable because the man was cold and
someone gave him a wooly jumper to wear.
5. Would it make you like/post/retweet it?
I was told that it will make them like the post.
6. Is it effective in making you want to take part?
I was told that it makes them want to take part in it, because it’s not
a hard thing to do.
7. Is this advert able to pass ASA rules?
Yes because its sensible and appropriate.
8. Improvements
That not everyone will have a bag off sweets on them and that maybe they
could do something else to prevent the baby from crying.
2nd idea not everyone will have a jumper on them to give to
someone in the street.
For 2A.M1: you have communicated more than 2 ideas using a focus group, peer discussion and a written outline of ideas and annotations on the requirements on the brief to formulate ideas. These have been used clearly and effectively to achieve their purpose in formulating, and selecting the idea and is effective in achieving its purpose.
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