Unit 9

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Unit 9 Learning Aim B Techniques and Transitions of editing

L1Pass Outline what continuity editing is and list some continuity techniques

The principal behind continuity editing is

 Continuity editing basically gives the viewer that the action that is going on in the scene is being continuous so it's flowing and that the editing cuts are invisible. 

By using techniques such as

180 degree rule:

Youtube name: Avengers Age of Ultron - House Fight Scene [1080p HD Blu-Ray]

URL: https://www.youtube.com/watch?v=nnFJhG-0Ef0

180 Degree rule is a guide line that is used to show between two characters that are in a conversation or it could be used for when someone is looking at something in the scene and the way the camera show it,is by using 180 degree rule so its in line with the character. 

In the example in the link,it shows 180 Segre rule because the characters were looking in line with the objects or the other characters so when the camera switched it still looked as if it was in the same scene. 

Jump cut

Youtube name: Samara Comes to You - The Ring (8/8) Movie CLIP (2002) HD

 

URL: https://www.youtube.com/watch?v=hpb2-ZOzc_o

A jump cut is a cut in a film or video that cuts unexpectedly and is visible. 

The way it was used in the link above is effective because it was unexpected for the viewers which is the purpose of it,so that they can scare the audience because its a horror film. 

Split Screen

Youtube name: SNATCH - avi comes to london

 URL: https://www.youtube.com/watch?v=OiKTGIxDuQ8 

Its when the screen is split into two so it shows two sides.in movies it could be showing two different scenes.
In the movie split screen is used a lot and is effective because it shows what's going on at the same time on two different scenes. This is useful especially because the audience will get a better understanding of what's happening.this is an alternative style.

Montage

Youtube name: The Karate Kid - The Training ; Jackie Chan & Jaden Smith

URL: https://www.youtube.com/watch?v=p4dv3Yk4iiM

montage is when time has been compressed into one short clip to show things like progression and improvement in someone or a thing.

An example is in the link above called karate kid in this film they use a montage effect to show that the young boy has grown in his progress and has come a long way it took him longer to get to the point that he is in but the movie shows it in a small mini clip lasting around 1 minute this is to save time and to keep the audience entertained.

Transitions: Dissolve

Youtube name: Editing effects in the butterfly effect 1

URL: https://www.youtube.com/watch?v=7Cz2Wn2-Aeo

Dissolve is when you have something on the screen could be an object or a Person ect and using an effect like dissolve makes the thing disappear from the screen but in a gradual way so it basically fades away and goes out of focus just like how the link above is shown.

Ident idea

Props

Evaluation of editing

The editing technique that i made sure where added in with my advert was things like beat editing but only in some parts of my video for example the fast forward technique that i added to make the video flow and interesting so that the audience is paying attention to my video and so that i get a positive feedback along with people getting the message across which is the pass it on message,so that people feel the need to carry it on.

I added some match on action how i did this making some walk across the room but then go back o them i  a different part of the room or just them leaving i showed this by letting them leave the screen and then to make it continuity i showed the person continuing walking across.

My advert was based on continuity so that the audience is aware and knows whats going on and so that it just flows.It worked well because i got a lot of positive feedback from it,because the advert had to be 3o0 seconds i  made sure that i added fast pace because i couldn't fit any thing in.

my advert is linear narrative meaning that it just sticks to one specific set story and that it has a begging middle and end.my advert started of by someone filling a box with goodies and ended up to someone completely different at the end.

Although i had an linear narrative my advert looked as if it was a music video because i added in music and fast forward techniques to give it a bit of a twist.

A lot of my specific target audience liked it and gave me some positive feedback and i was told that it keep them interested.

All the techniques that i added were suitable to the advert and the brief because.The best technique based on my feedback was the fast forward one. The purpose was that i don't bore anyway that is watching so they don't find it boring and long it added it in to keep them interested.

The types of transitions that i added in were dissolvers so that it shows that some time has passed by and things have moved on.Everything together looked professional and was a strength because it was what people noticed the most.its what i think was a success in my advert.

Assignment 3 Summarise feedback

client: The feedback that i was give was positive feedback and i was impressed and happy abut it because it was what i wanted to hear i was told that my advert was clear of what the message was which was pass it on.in my advert i added in fast motion to make some parts skips by very quickly so that its not to slow and that its not boring to watch i did this for most parts but i was told that there was other places that i could of added it in to to keep the flow of the advert because i was told that it almost became a them to the advert and i was told that at the ending of my edit i didn't really fit the quote 'random act of kindness" "pass it on" properly it was not in the middle of the page and some part where cutting off.

Target audience: 16-25 year olds.

Peers: my feedback from my peers was very useful and handy and i was given a lot of positive feedback,i was told that one of my strengths were the music that was added and how it flowed along with the edit, in my editing i used fast motion in my edit so that i could add parts in but then make it a lot faster so that it snot boring to watch and that it keeps the audience attention and entertain them aswell.i also was told that the idea i picked wen very well and made the meassge of the ass it on very clear,they knew the purpose of the advert which was my intentions and it came acros them really well.

How successful was your advert fulfilling the brief according to their feedback?

Self evaluation
What are the 3 technical strengths of your advert and why?

1 A good technique that i added in my advert is the editing because it contained a lot of techniques such as a shot revers shot because in y advert i had two people talking and i wanted it to look as if the were having a conversation so it looked as if hey were looking at each other and speaking to each other.

2 Another technique i added was continuity so that my advert flowed and made sense, i also used 180 degree rule to show where a specific character is going and is on the same side of the screen by using this technique it wont confuse the audience and they will know whats going on and wont get confused.
What was strong/needs improving and why?
What i think went personally well on my advert is that i meet what the brief required such as i made sure that it looked professional and that it was high budget.I used a really good camera quality and the way i framed it also along with the way that i edited so that it looked good and that it flows along with the beat.an improvement that i think i should of done was do beat editing so that when the beat drops the scene of something thats happening changes along with it or if it starts of slow,the whole it should all go along with it but then if a beat was to drop it should cut to the past of it.

I made sure i shot enough footage to make some interest and that the audience will like what they see although the advert had to be around 30m seconds what i wanted to add in to my advert was a lot to make it 30 seconds.This is the reason why i made sure i added techniques like fast forward so that it doesn't last to long for an advert.
I also wanted to make sure that i told the story well and that it flowed.i made sure the techniques i added were viral buzz.