Evaluation of editing

The editing technique that i made sure where added in with my advert was things like beat editing but only in some parts of my video for example the fast forward technique that i added to make the video flow and interesting so that the audience is paying attention to my video and so that i get a positive feedback along with people getting the message across which is the pass it on message,so that people feel the need to carry it on.

I added some match on action how i did this making some walk across the room but then go back o them i  a different part of the room or just them leaving i showed this by letting them leave the screen and then to make it continuity i showed the person continuing walking across.

My advert was based on continuity so that the audience is aware and knows whats going on and so that it just flows.It worked well because i got a lot of positive feedback from it,because the advert had to be 3o0 seconds i  made sure that i added fast pace because i couldn't fit any thing in.

my advert is linear narrative meaning that it just sticks to one specific set story and that it has a begging middle and end.my advert started of by someone filling a box with goodies and ended up to someone completely different at the end.

Although i had an linear narrative my advert looked as if it was a music video because i added in music and fast forward techniques to give it a bit of a twist.

A lot of my specific target audience liked it and gave me some positive feedback and i was told that it keep them interested.

All the techniques that i added were suitable to the advert and the brief because.The best technique based on my feedback was the fast forward one. The purpose was that i don't bore anyway that is watching so they don't find it boring and long it added it in to keep them interested.

The types of transitions that i added in were dissolvers so that it shows that some time has passed by and things have moved on.Everything together looked professional and was a strength because it was what people noticed the most.its what i think was a success in my advert.